By Alexandra Reid
In this podcast, originally created for IABC’s The Voice, I explore the vast world of marketing with digital media and advertising rock star Mitch Joel. Mitch tells us that marketing is not dead but at a crossroads, and explains why businesses (both B2B and B2C) must shift to a “digital first posture” to create more powerful marketing engagements. From content marketing to advertising to more traditional marketing strategy, Mitch explains why marketing must move beyond the first “p” – promotion.
Highlights for playback
1:38 – In an earlier podcast, Mitch and Joseph Jaffe debated whether marketing is entering into a renaissance period or if it is dead. Mitch argues it isn’t dead but at a crossroads, and explains where we are now and where we are headed.
4:04 – Mitch says marketing is everything but, in many cases, it has been reduced to just promotion.
6:10 – There is a stark difference in perspectives between agencies and the technologists and venture capitalists who are re-engineering marketing, and so marketers are struggling to use new channels and tools effectively to demonstrate their value to businesses. Mitch expands and offers his perspective on whether the industries are converging or operating as silos, and how to bring those silos together.
11:22 – The number of roles in the marketing department is expanding rapidly. We’re having to wear so many hats as content marketing and other digital activities continue to rise in importance. Mitch explains why businesses should ensure everyone is on the right bus, in the right place, at the right time.
14:48 – Mitch shares his thoughts on bridging traditional and new marketing worlds with a focus on advertising.
18:14: Mitch shares nuggets from Content Marketing World and how to use new channels to their best effect.
Alexandra Reid is a content marketer at Francis Moran and Associates.
Francis Moran and Associates is an associated team of seasoned practitioners of a number of different marketing disciplines, all of whom share a passion for technology and a proven record of driving revenue growth in markets across the globe. We work with B2B technology companies of all sizes and at every life stage and can engage as individuals or as a full team to provide quick counsel, a complete marketing strategy or the ongoing hands-on input of a virtual chief marketing officer.
