ITB BLOG

Putting a stake in the ground: How purpose and profit create a next generation business

Calling Business Pioneers: Can you imagine what is possible now? There is no other time than now! Let’s go make it happen. What are you waiting for?

The current reality

A growing number of people and organizations are recognizing that another person’s best practices are often not applicable to their own situation. Guidance from others is vital, but we need to gain a greater integrated understanding of our own unique situations, goals, and purpose, and then implement new approaches that fit our own specific business needs and opportunities.

A paradigm shift is available to business pioneers

We are on the edge of a genuinely new paradigm for business. There is an urgent need to shift from leading with organizational structure and technology to leading with greater purpose. Rational structure and evolving technologies are obviously important, but they are meant to serve the higher purpose of your business, not to dominate it. We can stop bringing with us old and tired ways of working that just keep shifting the deck chairs on a sinking ship.

“Experience is not what happens to you; it’s what you do with what happens to you.” – Aldous Huxley

Our opportunity is not to simply implement another business program or framework. It is far simpler, and yet much more challenging, than that. We need to adopt a 21st century mindset that drives our purpose and allows us to see opportunities where we bring people together to create something beautiful in the world of business. When people in an organization are connected to its deep purpose and know how to play their position, that’s when the profitability comes in. Are you ready to build the next generation business based on purpose + profit?

Now can you imagine what is possible? 

Ayelet Baron
Ayelet Baronhttp://simplifyingwork.com
Ayelet combines lessons learned from more than a decade as a high-tech industry executive with her roots as a researcher, change catalyst and strategic communicator. This rare blend of expertise enables her to assess and advise individuals and organizations that seek to embrace new ways of working. She helps leaders transform and build healthy and resilient organizations. She is also a sought after keynote speaker on collaboration, leadership and building 21st century organizations. Her award winning business book, Our Journey to Corporate Sanity, helps you navigate a new path for business as a conscious 21st century leader.

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Latest Blogs

ITB in your inbox

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.