Canadians are voracious consumers of digital media but local marketers and advertisers are visibly absent in the arena, according to Toronto-based interactive marketing expert.
“With Canadian’s spending as much as 20 to 30 per cent of their media consumption time in digital channels, it’s quite a surprise that marketers are only spending eight to 12 per cent of their advertising budgets in the space,” says Adrian Capobianco, president and partner at Quizative Inc.