Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the ‘follow’ button.
This week, we’re focusing on people who write about Canada’s Anti-Spam Legislation (CASL), which came into force on July 1. The legislation regulates how businesses send commercial electronic messages through text messages, voice missives, and email.
We’ve pulled together a quick list of three people who have been following CASL closely, and who have been sharing their expertise through their tweets. (And in case you’re wondering why ITBusiness.ca and IT World Canada haven’t been sending you a CASL-related compliance email, asking you to subscribe, check out this post from our president here).
If you’re at a Canada Day BBQ with your MP, please suggest they go back to the drawing board with the anti-spam law. Pretty please. #CASL
— David T.S. Fraser (@privacylawyer) July 1, 2014
David T. Fraser, privacy lawyer and author of the Canadian Privacy Law Blog; partner at McInnes Cooper.
Fraser regularly tweets and blogs about Canadian privacy laws, especially those that affect our online lives as much as they do our offline ones. Lately, he’s tweeted a lot about CASL, but he’s also retweeted some pieces on the Personal Information Protection and Electronic Documents Act, as well as links on Bill C-13, also called the Protecting Canadians from Online Crime Act.
A marketer’s guide to being CASL ready | My @ITBusinessca post http://t.co/Hnhm5Ga2kD New Anti-Spam Law on #Canadaday Pls share
— Bret Conkin (@bretconkin) June 26, 2014
Bret Conkin, CMO for FundRazr.
As chief marketing officer for FundRazr, a Vancouver-based crowdfunding platform, Conkin regularly tweets about crowdfunding, entrepreneurship, startups, and best practices in marketing. He’s also tweeted a handy guide on how marketers can comply with CASL – see his tweet above for the link.
I expect phone calls from companies offering their services to increase, as that isn’t considered a CEM, but e-mail is. #casl #marketing
— Shawn Hooper (@ShawnHooper) July 2, 2014
Shawn Hooper, web developer at Fivesense Technologies Inc.
As a developer based in Ottawa, Hooper regularly tweets about developing websites with users in mind. However, he’s also tweeted his thoughts on CASL, sharing his views on its lack of effectiveness. Hooper also regularly tweets about user experience, social media, privacy, and tips and tricks for other developers.
