Google’s king of social networks, Facebook, but also offers some cool new approaches to sharing content and managing privacy. In short, Google+ is a solid start to an insurgent social networking platform that is sure to be enhanced rapidly over the coming months, and could soon offer a solid alternative to Facebook. Now, let’s dig in.
Getting Started
Google+ has an easy set-up with almost no learning curve, especially if you’re familiar with Facebook. If you’ve used any Google products before, you might be surprised at how much of that information gets automatically imported to your new Google+ account, to use in a social context. For example, I’ve uploaded pictures to Picasa without allowing others to view them. Google+ first asked me to select a profile picture from my Picasa Albums, and then gave me a choice: Either link my Google+ account with Picasa, or don’t join Google+ at all.
I decided to link. It didn’t actually change the privacy settings of my Picasa albums (it didn’t make them public to my friends or anything). But having the choice made me wonder what the implications of having my Picasa albums linked to Google+ really were.
The next place you go after you’ve set up a Google+ account is to the “About Me” section. You can tell that Google is trying to be a little saucier than Facebook, or at least have an edgier personality.
While Facebook profiles ask you the basic questions: gender, relationship status, religion, favorite movies, TV shows, music and so forth, Google+ asks you to make an introduction, like you’re back in the first day of your high school speech class, and then asks you to list “bragging rights” like “survived high school, have three kids, etc”.
Forming Your ‘Circles’
Google+ imports all of your information from Gmail automatically–and that means all. When you’re updating your friend circles there’s a tab towards the top of the page that says “Find and Invite” and that lists just about everyone you’ve ever sent an email to through Gmail alphabetically–even if the last time you sent them an email was four years ago. It’s not surprising that Gmail remembers everyone you’ve every sent an email to–but it’s a little jarring when all those names come rushing back at you when you’re first starting to set up a page of friends.
Now, how to organize all those people. Google claims to have done a radical rethink of the way social networks ought to work, so that they more closely mimic the way we organize our friends in real life. After using Google+ for just a few minutes I began to appreciate the simplicity of the “circles” approach. And I really like the Google has represented in graphical form at the site: that is, you actually pick up people with your mouse and drag them into this circle or that.
Basically, you add friends to “Circles” (the circles are labeled as “friends”, “family”, “acquaintances”, or you can add your own label to a circle) by literally dragging squares with a person’s email address to the correctly labeled circle. And yes I did get the similarity to that an the way handle friendships in real life. Nice job Google–it makes me think you’re finally getting a grip on this social thing after all.
However, because this drag-and-drop function is behind the Circles tab, I began trying to add friends by searching for them from the Google+ home page. When I would visit a potential friend’s page and add them to one of my circles, it wasn’t immediately apparent to them that we were now linked. I hope Google moves the Circles function to the front, making the process of forming connections a bit more user friendly.
Sharing Content
Google+ answers the call of many a privacy activists to provide the functionality needed to set the privacy level on each piece of content shared. For instance, when I share an article or upload a camera image, Google+ gives me choices of which friend circles I’d like to share that content with. A picture from my phone might be perfectly fine for my “Close Friends” circle but very wrong for my “Colleagues” circle, for instance.
Still, I’m not sure that Google has given us the deep privacy controls that we might need. I’m not seeing the tool that let’s me carefully fine tune my sharing rules with a particular circle. I created a new circle for a new set of friends, but did not see where I could set the privacy settings for that group. Am I supposed to rely on the stock privacy settings Google has applied to the Friends, Family and Acquaintances circles it gave me to start with?
Stream = Facebook News Feed
The “Stream” section of Google+ is then analogous to Facebook’s News Feed, and it does almost nothing different except for the fact that before you post anything, you have to decide which circles see it. You can make it available to “all circles” or even available to “extended circles” where you basically email what you post to people who aren’t on Google+.
Choosing who sees what in your stream might do one of two things when everyone starts using this: either your news feed will finally have information that pertains only to what you’re interested in, without the blast of “everyone from knitting club message me!” updates; or your stream will become immensely boring, without any of the emotional impulse-statuses that make Facebook a salient place for social information. Would you post a dramatic break-up status to the world if you could just send it to your “Circle of Close Friends”? Probably not.
Of course, people who see your stream updates can comment on them, and Google’s version of Facebook’s “Like” is to “+1” it (Google premiered the “+1” feature earlier this year, which basically allows you to say “hey I think this web site is cool” by clicking a “+1” button that appears next to items on your search page). Just as Facebook created new words for using their site (“I’ll facebook you when I get back to the city”) maybe later this year we’ll be telling each other “I plusone’d your video last night”.
Hangouts
One interesting feature that could really put Google+ ahead of Facebook is its “Hangouts” feature. Google+ Hangouts are a kind of mashup of video chatting through gmail, and the old “chat rooms” of the days when AIM was our only chat option.
First, you click on the “Start a hangout” button, and it takes you to a separate webpage and enables your webcam and mic (while it’s loading it even gives you a “fix your hair and make sure your mic works!” message, so you’re not taken by surprise). Then, you invite circles of friends, or individual friends to the Hangout room for the video chat session. You can create Hangouts of up to 10 people.
Google puts the image of the person who is talking at the center of the screen. If multiple people are talking at once it moves the one who is talking loudest to the center (that’s a good lesson for you kids out there).
Sparks
One of the first ways Google will try to win users from Facebook is by leveraging the assets it already has. Search is, of course, Google’s crown jewel. Where at Facebook you have to go wander around the web finding sharable content, Google+ brings the content to you.
The feature asks you to choose from a list of possible interests (biking, sailing, sewing, etc.), or to enter your own specific interest. Google then goes out and gathers relevant content from all over the web. I found the content suggested by Sparks to be almost completely on-topic, and I even found some content that I could actually see myself sharing with friends. Importantly, you can choose which friend circles or single friends you want to share the content with. The post shows up in those friends’ news feeds.
Mobile Apps
Google also debuted a couple of new mobile apps today, both of which work directly with your Google+ account online. While some other users I talked to had some trouble forming the handshake between the apps and the Google+ service, I had no problem.
Firstly, the main Google+ Android app (available for free from the Android Market) does a nice job of bringing the core parts of Google+ to a mobile device. The app sports a simple home screen with icons for the Stream, Huddle, Photos, Profile and Circles sections of Google+ (see image). You can easily post notes and content, and comment on others’ shared materials, from the app’s Stream screen. It also asks you if you want to attach your location to the posts you make.
The Photos section shows you images shared by your friends, uploaded from your phone, stored in your albums, and photos of you shot by others and shared on Google+. A little camera icon in the top right corner brings you your camera app and lets you quickly post a picture to your “From Your Phone” album at Google+. I was a bit disappointed here, because Google made it sound as if photos taken from within the app were automatically sent to your Google+ album; but in truth you have push a “Done” button then go to another screen where you’re asked if you want to attach a note or your geographic location to the photo. You have to go back into your album to designate which friend circles can see your photos.
When you are reviewing your photos you can “tag” the people in them similar to the way you do in Facebook. You draw a little square around a person’s face, then type in their name in the box below (or choose one of the names Google+ guesses) You can tag people who are Google+ users or just email contacts.
Google attaches this note: “Adding this tag will notify the person you have tagged. They will be able to view the photo and the related album.” This is an important difference from Facebook, which does not make an effort to warn people the they’ve been tagged (possibly in an unflattering or compromising photo) and give them an immediate chance to remove the tag.
The other app, Huddle, is already included in the main Google+ app. So I’m not sure why you’d download Huddles unless you wanted only the group chatting function on your mobile device, and no access to any other parts of Google+. The Huddle function works great, however. I was easily able to initiate a group chat with come Google+ friends. And while there was a little bit of cross talk and out-of-order posting, overall the app worked well.
Privacy Approach
Google makes it very clear that the information you contribute to the social graph underneath Google+ will be used to help refine search results and to help target web ads more accurately. While Google+ seems to put a lot of emphasis on giving users control over the way they share information with different circles of friends, it’s yet to be seen if Google will be more sensitive to the privacy of users when it determines which personal data is public–that is, available for use (in aggregate or otherwise) by Google and its advertisers–and which remains private.
Battle Royal Starts Now
Google wants “Google+” to rival its number one arch nemesis–Facebook, and by the looks of things the search giant may have a fighting chance. How will Google get people to move their online social lives away from Facebook and over to Google+? Google has already amassed a large body of user data search, Gmail, Picasa, Google Videos and YouTube, etc., but it needs the highly personal data that Facebook has been so successful at collecting. Google is said to have identified its social networking initiative as the company’s central goal, and has the deep pockets to quickly build Google+ into a the kind of full-blown social networking platform that can challenge Facebook.
Perhaps most importantly, expect Google to build Google+ features into the majority of its products from search to mail to video to documents. With all those great (free) services and now a tightly-integrated social networking platform under one roof, who needs Facebook?
Had Google launched this strategy three years ago that may have been a good question. But the burning question now is whether or not Google is too late to the “social web” to ever catch up.