We were pleased to host Incubes Demo Day webcast for its fourth cohort, live from Toronto on Sept. 10. We’ll be posting the full recap of the webcast here if you missed it. Until then, you can read up on the startups showcased and watch the elevator pitch videos we shot with them earlier this year.
Alertly – off-the-shelf security system
Alertly is the Nest for Security. It’s a kit consisting of a base station & sensors which can easily be installed. There are a couple different versions of Alertly, including one for your vehicle. Alertly allows you to monitor your home, office, or vehicle using your mobile devices & over the web. It also includes unique counter-measures which will scare away thieves. We also provide an open API for developers to build great apps on top of the platform, and opening up other opportunities such as home automation.
Modreal – your personal online lookbook
Modreal is a personal online lookbook that allows fashion-lovers to browse the latest styles worn, photographed and uploaded by everyday people. Modreal users will be able to tag the designers, become fashion influencers and be rewarded by the brands they love. It’s an addictive experience for anyone who loves to share their outfits and talk about fashion on social media.
We use a crowd-sourcing model to identify and communicate with key influencers while gathering valuable “fashion intelligence” for brands to tap into. We turn qualitative data into revenue with our customized Dashboard, which allows brands to: Engage their target audience; Receive constructive feedback, and gauge customer satisfaction after the point of sale.
Fashion Forward – realize your closet wealth
Fashion Forward is the only website in Canada solely dedicated to the posting of local online classified ads specializing in new and nearly-new fashion and accessories with free features including a discussion forum, tips for buying and selling and listings of fashion-related events! It also encourages listings of clothing donation receptacles and donation sites for those who want to give items away to charity.
Qoints – how success is measured
Qoints gives marketers a set of comparative benchmarks for their digital promotions as well as a source of information on their customers and the optimal ways to engage them. It was developed to let marketers understand the success of their online promotions by scoring their results against competitors and industry averages and then offering insights to help them improve the outcomes of future promotions.
Eureka – do more with your smartphone
Eureka (formerly AppGeek) is a place you can discover, share and buy the best technologies curated just for you. The apps and products are curated based on your personality and goals to help serendipitous discovery.

Eureka showcases beautiful and innovative technology products for its users based on algorithms that analyze a user’s psychographics. AppGeek partners with wholesalers, developers and users to source the latest apps and gadgets, and offers users a one click buying experience.
LightningPlatform – create, target, and report with ease
Things should be simpler. Lightning is the server side code for any app. It’s a proven codebase that gets customers to market faster. Lightning’s user-friendly visual interface helps customers run, manage and change much of their app without programmers. This frees customers up to iterate their product more quickly. The platform’s built-in analytics ensure this is done intelligently.
