For the first time ever, Intuit has added a CRM feature to the latest version of its QuickBooks accounting software for SMBs.
QuickBooks 2013 features Lead Centre, described by Intuit Canada as a“mini CRM tool” incorporated into the software’s calendar. It helpsusers track sales leads, import existing leads and add associatedtasks. When a lead does become an actual customer, their contactinformation can be moved into the Customer Center with just one click.
Also aimed at small businesses is a new Advanced Inventory feature. Itallows SMBs to track their inventory across multiple locations, serialnumbers or lot numbers and even to specific locations within awarehouse. It’s available as an add-on to QuickBooks 13.0, which isdesigned specifically for growing mid-sized businesses.
Screen shot of the new CRM LeadCentre feature in QuickBooks 2013. (Photo:Intuit)
QuickBooks 2013 can be purchased directly from Intuit Canada on Sept.24 by calling 1-888-829-8589 or visiting quickbooks.ca.QuickBooks Pro for newer and existing small businesses will sell foraround $229.99 and QuickBooks Premier for established and growing smallbusinesses will cost approximately $499.99. The Pro and Premierversions will be on sale starting Oct. 7 at retailers such as Walmart,Best Buy and Future Shop.
In January, Intuit announced plans to expand its GoPaymentmobile payment service into Canada and hired former Apple andHPexecutive Jeff Cates as head of Intuit’s Canadian operations.