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Salesforce.org partners with United Way to launch Philanthropy Cloud

Salesforce.org is teaming up with United Way to launch a cloud service that connects corporations, employees and nonprofits at scale, the social enterprise company announced this morning.

Philanthropy Cloud will be a social impact platform that, among other things, connects, organizes and tracks volunteer hours and assess total personal, community and company impacts to a community. The platform, available summer 2018, will provide a “360-degree-view of an individual’s social impact footprint from any device to employers and employees,” the company explained in a press release.

It will not only make it easier for employees to donate to the causes they care about, but track, amplify and measure impact at a collective level, said rob Acker, CEO of Salesforce.org.

“Philanthropy Cloud is the perfect combination of innovation and social impact, enabling any company to make giving back a core part of their culture,” said Acker.

The platform will initially support North American employees giving to any eligible nonprofit in the U.S. or Canada. United Way is the exclusive re-seller of the software, according to Salesforce.org, and will help corporate partners connect their staff’s engagement programs to the network. Brian Gallagher, president and CEO of United Way, added Philanthropy Cloud is a “one-stop shop for philanthropic engagement that will meet employees’ needs, raise company profiles and build a better society for every person in every community.”

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