As the new CEO of Research in Motion, one of Thorsten Heins’ first orders of business will be to hire a new chief marketing officer to try and bolster the BlackBerry brand.
After several setbacks in 2011 that included product delays, disappointing PlayBook tablet sales, and a service outage, how can RIM stop the conversation about company turmoil and get it focused squarely on its products? It will take one bold action by the new CMO to start down the right path. We have the answer in our latest Express IT video:
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