For episode 18 of CMO Digital, Fawn is looking to get her multi-generational team involved in explaining the content habits of millennials, generation X, and baby boomers. But will they be able to overcome their own stereotypes to pitch in and help out?
While marketers spend a lot of time thinking about how their audience would best like to consume their content online, one big factor that can determine that is what year they were born. Based on their generation, people are more likely to spend more or less time online and when they do spend that time, it will be on very different activities. Baby boomers like to read news in the morning, while gen-Xers are checking sports scores at the end of the day. Meanwhile, millennials are staying up late to check out videos.
Sound like you? Or do you buck the generational stereotype here? Watch the video to find out. Let us know what you think in the comments below or tweet @CMODigital.
