Why Sport Chek disrupted its own business with a digital approach

When it comes to transforming its business for a digital world, Sport Chek hardly hedged its bets. It started by totally rebuilding its flagship store in West Edmonton Mall. After that, it reworked its traditional flyer marketing program into a laser-targeted approach. At the Adobe Summit, Frederick Lecoq, SVP of marketing at FGL Sports Ltd. describes the results of these efforts.

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Jim Love, Chief Content Officer, IT World Canada

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Brian Jackson
Brian Jacksonhttp://www.itbusiness.ca
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

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